WHY WE LOVE K18
We all dream of having luscious, healthy locks that are strong, shiny, and resilient. However, daily exposure to various external factors, such as heat styling, chemical treatments, and environmental aggressors, can wreak havoc on our hair, leaving it dry, brittle, and prone to breakage. Fortunately, advancements in hair care technology have led to the development of innovative solutions, one of which is K18. In this blog post, we will explore the science behind K18 and how it works to repair damaged hair, giving you the opportunity to restore and revitalise your tresses like never before.
THE SCIENCE OF K18
K18 is a revolutionary hair repair treatment that harnesses the power of biomimetics and advanced peptide technology. This groundbreaking formula is designed to target and repair the internal structure of the hair, known as the cortex, where damage often occurs. Unlike traditional hair repair products that merely provide temporary cosmetic improvements, K18 goes a step further by actually repairing the hair at a molecular level.
The hair shaft is composed of keratin proteins, which are responsible for its strength, elasticity, and overall health. When hair undergoes repeated chemical or mechanical stress, such as color treatments, heat styling, or excessive brushing, the disulfide bonds within the keratin proteins can become damaged or broken. These bonds are crucial for maintaining the structural integrity of the hair.
K18 works by infusing a specialized peptide formula into the hair, which has the ability to penetrate deep into the cortex. Once inside, the peptides selectively target the damaged disulfide bonds, effectively reconnecting and reforming them. This process restores the hair’s internal structure, making it stronger, more resilient, and less prone to breakage.
Moreover, K18 doesn’t just repair existing damage; it also works as a protective shield against future harm. By reinforcing the disulfide bonds, it helps to prevent further damage caused by daily styling, environmental factors, and chemical treatments.
- Event Styling